not later than one month and a half ago, "El Pais" has put on paper a prediction as catastrophic as far as possible: the failure in the next two years, the three major European leagues, namely the British, the English and Italian. More costs to revenues, no team with a stage property (which instead is on the agenda in the Bundesliga), too many foreigners. Today, however, our own league seems to have raised his head forcefully. They say the figures released by Up Stage - Sports Business & Leisure: the average return of 20 of our top flight clubs will increase from € -8.3 million in 2008/2009 to +0.4 million in 2010/2011 thanks increased revenues from the collective sale of television rights. "In Italy - says Giovanni Palazzi, president of the company that carried out the search - sustainable management of the football business summit return get very interesting when you consider that the Serie A club were only marginally affected by the economic crisis. Now that revenues are more unbalanced rights, should be more diverse and balanced by focusing on marketing, innovation and management training, waiting to be able to manage a property stage. "On this last point it is useful to recall an article published a few days ago "La Stampa", signed by Roberto Condo. The latter said, with reason, that Germany has become a model for planning and managing to follow. This has surpassed the Bundes Liga and now has targeted the Premier League, having also "reds" in the budgets of the top clubs in Britain. German companies invest around EUR 100 million per year in the academies that feed the nursery: it is no coincidence that between 2008 and 2009 titles have arrived for the European Under-17, 19 and 21. The market teams that have supported this year was understated: Ozil, Khedira and Boateng (three men's national Loew) have changed and even championship team, while players are not exactly come as a young Raul (Schalke 04) Ballack and ( returned to Bayer Leverkusen), both at no cost. It will focus on the very young, less television rights (representing 30% of revenue, compared with 64% in Italy). And in 2012 we will lose a place in the Champions League. For whom? Germany, of course. Giorgio Velardi
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